Distributors and dealers play a vital role in every customer's purchasing journey. You understand local markets, driving habits and customer expectations better than anyone. That insight helps communicate the value of Radar Tyres with confidence and credibility. Through the Radar RED program, we are committed to helping you strengthen the Radar brand in your market and build stronger relationships with your customers.
This newsletter is designed to keep you up to date with the latest news, initiatives and opportunities from Radar RED.
Together, we form a network of tyre professionals across Europe, united by a shared commitment to delivering value, quality and service to customers.
Thank you for being part of the journey.
A Milestone Worth Celebrating
We are proud to announce that the Radar RED network has now surpassed 1,000 dealers across Europe.
Radar RED is designed to provide dealers with exclusive benefits and incentives, increased brand visibility, product training, and tools that support long-term business growth.
“Reaching more than 1,000 Radar RED dealers across Europe is a milestone we are extremely proud of. More importantly, it reflects the trust and commitment that our partners have placed in the Radar brand over the years.
The success of Radar RED is built on dealers who understand their customers, believe in the product, and see long-term value in growing alongside Radar Tyres.
As the network continues to expand, we will create even more opportunities for dealers to connect, share knowledge, and learn from one another. We look forward to strengthening the RED community through new initiatives, partnerships, and events across Europe and beyond.” said Mr. G S Sareen, CEO of Omni United.
Growing Across Europe
The growth of Radar RED has been driven by a phased rollout across Europe.
The first phase of the program included Romania, Bulgaria, Greece, the Czech Republic, Slovakia, and Portugal.
Last year, a new and enhanced phase of the program was launched in key markets including the UK, Spain, Italy, France, and Germany. The program is now also being implemented in Poland as the RED network continues to expand across the region.
RADAR RED
2026 NEWSLETTER 1
Copyright 2026. All rights reserved by Omni United (S) Pte. Ltd.
NEUMÁTICOS ALMAZORA AND CSA 4X4: WHERE EXPERIENCE AND PROFESSIONALISM MEET RADAR TYRES
Radar Tyres has been collecting testimonials from workshop owners participating in the Radar RED program, sharing their experiences with the brand, the program, and their customers. These testimonials highlight how Radar RED helps simplify day-to-day operations, strengthens customer confidence, and supports the development of long-term business relationships.
Neumáticos Almazora, a workshop built on generations of expertise, shares its perspective on the evolving tyre market in Spain. According to the team, the quality of Radar Tyres, the wide range of products for different vehicle types and driving needs, the extensive size coverage, and the brand's competitive market positioning have enabled Radar Tyres to account for 80% of its tyre sales.
Meanwhile, CSA 4x4, a specialist in suspension systems and vehicle geometry modifications for off-road vehicles, highlights the value of working with Radar Tyres. The company emphasises the support provided by a brand that offers a comprehensive size range, enabling it to deliver the right solution for every customer while benefiting from strong product quality and excellent value for money.
Let's talk - Spain
JOHN WOOD TYRES:
GROWING STRONGER
WITH RADAR TYRES
We visited the workshop of brothers Lea and Greg Wood, second-generation owners and managers of John Wood Tyres, a business with more than 50 years of history. Today, the company employs over 20 people and operates four warehouses that support its continued growth.
Having witnessed, through their father, the significant changes that have shaped the tyre industry over recent decades, including the arrival of numerous new brands, an increasingly diverse product offering, and the rapid growth of electric vehicles, they maintain a close watch on market developments to identify future opportunities.
Their partnership with Radar Tyres has proven highly successful, enabling John Wood Tyres to offer customers a high-quality product with a strong premium image while meeting the performance expectations typically associated with leading brands. At the same time, Radar Tyres provides the pricing structure and margins required by specialist tyre retailers.
As a result, the company sees significant opportunities for continued growth in the years ahead.
Let's talk - UK
NEWS
FS GOMME AND PNEUSMARENE:
TWO PERSPECTIVES ON HOW RADAR RED DRIVES BUSINESS GROWTH
FS Gomme, a Bologna-based tyre specialist, has experienced steady growth over the past decade thanks to the strength of its 14-person team and a renewed business strategy that has expanded its service offering beyond traditional tyre retail. As part of this approach, the company has embraced Radar Tyres as a solution for customers who trust the workshop's recommendations and are looking for an affordable tyre that delivers excellent value for money. When FS Gomme joined the Radar RED program, the team knew they could recommend a high-quality product with complete confidence.
Founded in the 1970s, Pneusmarine entered a new phase of growth with the arrival of its second generation of leadership and today employs nearly 30 people. In a market that is constantly evolving, Radar Tyres enables the company to maintain healthy margins while offering customers a product that is often perceived as delivering quality beyond its price point. For Pneusmarine, Radar RED also helps reinforce a strong and consistent brand image, creating additional value when presenting customers with an alternative that stands above the typical budget tyre offering.
Let's talk - ITALY
DON'T MISS OUT! EARN AN EXTRA €1 ON EVERY PREMIUM COLLECTION & RENEGADE TYRE
With the peak season approaching, there are only a few days left to take advantage of our EARN EVEN MORE NOW promotion.
Place your order before 30 June and earn an additional €1 on every tyre from the PREMIUM COLLECTION and RENEGADE ranges.
The promotion applies to all DIMAX models, including Sport, Sprint, All Season and Winter, as well as the complete RENEGADE range.
PROMOTION
Radar RED Program EXCEEDS 1,000 Dealers
across Europe
NEW RADAR TYRES MATERIAL FOR YOUR WORKSHOP'S IMAGE
Use the video summary with testimonials from your Radar RED colleagues about the quality of Radar Tyres products on your social media and in your waiting room.
DOWNLOAD
LOCAL SUPPORT IN KEY MARKETS
Radar Tyres is working with dedicated Network Managers in selected markets to support RED partner engagement and local program coordination.
Radar RED Program exceeds 1,000 Dealers
across Europe
RADAR RED
LET's TALK - Spain
Neumáticos Almazora and CSA 4x4: where experience and professionalism meet Radar Tyres
LET's TALK - UK
John Wood Tyres: growing stronger with Radar Tyres
LET's TALK - ITALY
FS Gomme and Pneusmarene: two perspectives on how Radar RED drives business growth
PROMOTION
Don't miss out! earn an EXTRA €1 on every PREMIUM COLLECTION & RENEGADE tyre
Radar Tyres is built on strong partnerships. Together with our distributors and dealers across Europe, we continue to grow the brand and create new opportunities
Vice President - Europe
Emil Nakov
